What I can offer you
Growth hacking is more than a buzzword. Some anticipate with it digitalization, some digital transformation and some MVPs. My finding after 15 years in a digital transformation: It´s about great people & culture. As an advisor I can help you & your team learning fast track what "growth" needs and means by all my learnings and failures. Open mindset of your team and give them control over doing & communication. Enabling fast idea testing, data driven learnings and an execution-focused mindset - all is crucial for success for B2C, B2B startups and corporates. Ping me if this thrives you.
Marketing Due Dilligence
Status quo analysis
Deep dive in acquisition KPIs with focus on digital channels. Traffic share on channel and potentials. Audit on CPC, CPL, CPS, CAC and potential marketing growth points.
Growth workshop
Helping with experimental growth
Workshop to clarify growth investments (tools/skills/team) and objectives for experimental online growth. Objective: find out what actions you have to do to gain more growth on conversion.
SEO strategies
Organic rank & opportunites
Analysis of the current organic search ranking. Objective: Where are the chances for more converting organic traffic for your business?
Relaunch & Projects
Set goals, identify partners & help pitch & rollout
A relaunch can bring better conversion. However it´s also one of the most critical projects you can do without experienced staff in your team. Objective: Identify your goals, testing, pitch briefing for agency, identify project manager -> Supervise: project safe and sound.
CRM optimization
Sales & retention with CRM
Analysis CRM setup & automations e.g. processes, timing, testing & systems. Support insights with optimizing on automation for sales & retention (CLV).
Growth organization
Analysis on organization setup
Assessment of the current organizational & skill structure related to marketing & business & user data, team and processes. Objective: What to invest & change to become a growth oriented organization.
Analytics 1-one-1
Set goals & identify actions
Google Analytics is a massive tool. You easily can get lost. Objective: Assist and train you to understand the data, get to the data driven answer you want to have - on user, habits, funnel down to conversion.
Board advisor
Experienced person aside
Helping you to focus on the right next steps for getting e.g. pitch deck done, financial deck in good shape, skilled team setup or helping you to identify revenue growth possibilities.