"Experienced management, motivated teams, and a strong customer focus, the synergy with AI becomes the recipe for unbeatable success!"

by 2023

CEO @Berlitz International Language schools - MD for 5 countries. Digital transformation, growth in revenue and profitability. Changing tools, processes, KPIs and adding KI for faster & sustainable future growth.

by 2021

Chief Marketing Officer & MD @ compleet (Riverside PE portfolio)- As hands-on & strategic data-driven MD merging 5 companies into one SaaS FinTech portfolio PE company. Advocational on top serving well-known mid + large cap PE in US, UK and EMEA for their portfolios growth.

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by 2020

Chief Growth Officer @cluno (fintech mobility startup). Leading car subscription provider with solid high YOY growth. Optimizing CAC by data-driven approach, working on attribution, lead scoring and other KI-marketing features. Getting more insights with intelligent panels & tech along the CX. Identifying new growth opportunities with new add-on services. Nimble, decisive. Success: Merger with automotive Cazoo.co.uk @ 2021/03.

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by 2016

Chief Marketing Officer @CPG (private higher Ed comp) with YOY double digit growth for IU Group (former Career Partner Group). Established a data-driven business opportunity research approach for new growth areas & optimization of traffic & conversion processes along whole customer journey. ​Organic team development from 5 FTEs to an international team of 70 colleagues of data, seo, cro, crm, research, content & performance-driven marketing specialists.

Setup a MarTech-Suite with optimization & UX in the center along the user journey. Final stage: an international team, realtime KPI dashboards, prediction & forecasting models, competitor monitoring, CRM automation, SEO and solid  conversion optimization team & process. Student growth: 3500% to over 80K enrollments within 4years.

 
by 2012

Co-founder of DANATO - a drop-ship shop platform for gifts in DACH. Responsible for all aspects of an e-commerce shop incl. total of marketing setting (SEO/content marketing, affiliate, social marketing, cooperations, eCRM). Focus on UX/UI and CRO with CR uplifts of 150% overall channels. Exit 2015 to Gruner&Jahr.​

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by 2007

Started my own agency with CRM, CRO & growth consulting- valuedialog: customers e.g. telegate, telefonica, o2 or IFCO Systems. Around 2 years later supported a pure online player for personalized novels to grow within DACH & UK region into high revenue areas. Deals with brands like Tchibo, dm, Süddeutsche Zeitung, Weltbild, Otto, Pro7Sat1, Ringier Switzerland were initiated and managed by team and myself. As COO I was scaling and training a team for customer focused excellence in channels like CSX, Sales, CRM, SEA, SEO, CRO and affiliate.

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by 2003 

I kicked off my way into marketing career starting at direct & online marketing agencies like Serviceplan or Heye&Partner. As consultant I realized dozens of online & direct response marketing campaigns with brands like BMW Financial Services, Dachser, HIPP, telefonica, Allianz etc. 

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1996

Started career as journalist for a regional Munich newspaper publishing house. Along this way I´ve been at a couple of media companies - also EU responsible for content @ CNet Inc.

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